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LawnStarter SignUp Revamp

A revamp that made LS go 20% up in conversion.

Company: LawnStarter

When: 2024/25

My role: Senior UX/UI Designer

Where everything started

An old signup flow, that was the best at early stages, but now, not performing and following company growth from a brand and tech perspective.

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The main problems to solve

Provide the user a seemless intuitive flow that guide them through the experience from start to finish

Organize and create components for a new asset library to test and validate for future design system

Leverage conversion with a new experience that can help users buy services and company to crosssell existing bundles

The master UX flow

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The UI Outcome

Want to know more about the process?
Let's have a call!

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